May 18, 2016

New 2016 Products

Cedar Crest Ice Cream is launching exciting new products in spring 2016. Included with the new products is new product packaging for our sherbet and a comprehensive advertising campaign.


New Products:

3 New Ice Cream Pints - available now

New Products2Big Muddy - Dark Chocolate Ice Cream with a Caramel Swirl and Brownie Pieces

Daily Grind - Coffee flavored Ice Cream with a Caramel Ribbon & Chocolate Covered Expresso Pieces

Sea Turtle - Chocolate Ice Cream with a Sea Salt Caramel and Roasted Pecans


3 New Novelty Ice Cream Cups - available in June

Novelty Ice Cream Cups9 oz. Ice Cream Novelty Cups available in the following flavors:

Cookies N Cream

Choco Chiller

Super Madness


New Products & New Packaging

Our Sherbet pint packaging has been revised with a "fresh" new look and appeal to customers. In addition to a new packaging look, we have added a new flavor - Pink Lemonade.

Sherbet


2016 Advertising Campaign

Ad CampaignCedar Crest Ice Cream is unveiling a brand new advertising campaign in 2016. This campaign includes high-impact outdoor billboards and radio across the state. The campaign will build awareness and demand for Cedar Crest Ice Cream and generate product sales at your stores, also yielding opportunities to partner and elevate store sales. 

Advertising Timeline

Static Outdoor Billboards – May – June, 2016
Digital Outdoor Billboards – May – June, 2016
Local Radio – Mid April – Mid May, 2016
Milwaukee Brewer Radio – April – October 2016

Radio campaign to target Cedar Crest Ice Cream’s
target market – women age 25-54

Radio stations to include FM stations: B93.3, 99.1 The Mix, 95.7 Big FM, 103.7 Kiss FM, V100.7 and FM106.1, plus AM station 620WTMJ

An estimated 23 million impressions over the advertising campaign.


Social Media Campaign

sherbet promotionPromotional Facebook campaign featuring Cedar Crest Sherbet -
The Cedar Crest Sherbet recipe promotion will engage consumers on
the Cedar Crest website, Facebook and in retail outlets. Customers
will want to purchase the various flavors to create a winning recipe.
Participants will submit their recipes online and visitors will vote on the
best recipe. Each week the top recipes will be awarded a baking fun
pack and will be entered for a chance to win a $400 shopping spree in
the store of their choice.

Fruity and refreshing, our sherbet flavors make taste buds tingle.
Watermelon, Orange, Pineapple, Rainbow, Raspberry, Triple Citrus
and the brand new Pink Lemonade – all in newly designed packaging.

Time Frame March 14th – June 5, 2016.


40 yearsCedar Crest Ice Cream is happy to announce they are celebrating 40 years of business.

Celebrate with some Cedar Crest Ice Cream products.

 

 

Share this on: